$4,790,000

About this home

Historic Oceanfront Estate, a once-in-a-generation opportunity to own one of Myrtle Beach’s most iconic oceanfront estates. Bella Vista — built in 1937 by tobacco magnate R.J. Reynolds — sits behind private gates on an extraordinary 100 feet wide of direct Atlantic Ocean frontage, offering a level of history, presence, and architectural character that simply cannot be recreated today. From the moment you arrive, the brick paver drive, gated entry, stately façade, and timeless craftsmanship set the tone for a residence rich in heritage and charm. Inside, the home blends eclectic Old-World Italian influences with refined coastal elegance, featuring curated moldings, custom finishes, and Travertine flooring extending throughout the first and second levels. Amazing Views of the Atlantic Ocean once you enter the estate from the main first floor. Designed for both grand entertaining and relaxed coastal living, the estate offers 5 bedrooms and 5.5 baths, including a rare grandfathered first-floor level entry— a highly desirable feature for oceanfront properties. Upstairs, the spectacular owner’s retreat captures sweeping panoramic views of the Atlantic and an 1100 square foot balcony, creating an unforgettable private sanctuary where sunrise becomes part of your daily routine. Nearly every room opens to outdoor spaces, allowing the sound of the ocean and breathtaking views to become part of everyday life. Whether hosting gatherings or enjoying quiet mornings by the sea, the connection between indoor elegance and coastal beauty is seamless. The home is being offered fully furnished, allowing the next owner to immediately enjoy this legacy property. Property Highlights: 100 feet of gated oceanfront frontage - Built in 1937 by R.J. Reynolds - Named historic estate: Bella Vista - 5 bedrooms, 5.5 bathrooms - Grandfathered first-floor primary suite - Expansive second-floor owner’s retreat with panoramic ocean views - Travertine flooring throughout main living areas - Four-car temperature-controlled garage - Brick paver driveway and courtyard - Exceptional architectural character and craftsmanship - Offered fully furnished. Bella Vista is more than a home — it is a landmark oceanfront residence and a rare piece of Myrtle Beach history. Properties with this level of pedigree, frontage, and presence rarely become available. For the buyer seeking something truly irreplaceable, Bella Vista delivers.

Highlights

Property details

MLS #

2605813

Property type

Detached

Subdivision

Highland Myrtle Beach

Status

Active

Days on market

91

On market date

March 5, 2026

Stories

—

Garage spaces

4

Lot size

0.48 acres

Listed by

CENTURY 21 Boling & Associates